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study_id109279_digital-advertising-in-mena.pdf

فهرست مطالب:

01 Ad market overview

Growth of advertising spending worldwide 2000-2024 03

Advertising spending in the world's largest ad markets 2021 04

TV advertising spending worldwide from 2000-2024, by region 05

MENA advertising spending 2005-2024 06

Advertisement expenditure in MENA by medium 2024 07

02 Digital ad market overview

Global spending on internet advertising 2000-2024, by region 09

Internet advertisement expenditure in MENA 2010-2024 10

Growth in internet advertisement expenditure in MENA 2010-2024 11

Value of digital ad spending MENA 2020, by format 12

Digital advertisement spending MENA 2020, by format 13

03 Digital display

Video share of digital display advertisement spending MENA 2020, by format 15

Distribution of digital display advertisement spending MENA 2020, by transaction type 16

Distribution of digital display advertisement spending MENA 2020, by format 17

Digital display advertisement spending MENA 2020, by format 18

04 Mobile

Barriers to the growth of mobile marketing in EMEA 2020-2021 20

Mobile marketing budgets growth in EMEA 2021 21

Change in mobile marketing budgets in EMEA 2020-2021 22

Adoption of mobile-first marketing strategies in EMEA 2019-2020 23

05 Consumer attitudes

Consumers who took no action on mobile advertising worldwide 2021, by region 25

Impact of Black Friday mobile ads on purchase decisions in EMEA 2022 26

Expectations towards Black Friday mobile ads in EMEA 2021 27

06 Digital ad fraud

Programmatic ad fraud rate worldwide 2021 29

Digital ad fraud rate worldwide 2022, by region 30

Mobile ad fraud activity worldwide 2020, by region 31